WHITE PAPER: OPT-IN VS. OPT-OUT
User management can be stressful.
Understand the pros & cons for opt-in vs. opt-out implementations.
When you implement a new emergency notification system, one of the early decisions you will have to make is a policy for adding notification recipients to your database. There are many misconceptions and opinions about the relative benefits and challenges associated with opt-in vs. opt-out signup processes.