‘The Most Important Minute’ – that first minute during a crisis situation when every second counts. Since emergencies can be frantic and emotional by nature, what you do during the first minute of a crisis can severely impact the outcome. That is why it is essential to plan well in advance and be ready to execute your Emergency Response Plan, and critical communications should definitely be a part of that plan.
Plan around each emergency use-case by answering the questions:
- When will the communications system be used?
- What’s the ‘trigger’ event?
- Who ‘owns’ the situation? Who’s the authority on when a message should be sent, who will send the message, and who will receive the message?
- What will the message actions be?
These can be defined by existing protocols derived from your Emergency Response Plans or through collaboration with key personnel
By taking the time to review your communications practices and plan for a crisis before it happens will save time, and potentially save lives. A little bit of preparation goes a long way.
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