Expert Q&A: How to Create a Crisis Ready Culture - Video

crisis management

Interview with crisis readiness expert, Melissa Agnes

Omnilert recently had the opportunity to interview crisis readiness expert, Melissa Agnes, regarding the value (or lack thereof) of a crisis communications plan, the role of leadership, the impact of COVID-19, and emerging trends/technologies. Founder and CEO of the Crisis Ready Institute, Melissa Agnes is a recognized leading authority on crisis preparedness, reputation management, and brand protection. Agnes is the creator of the Crisis Ready® Model and author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.

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Emergencies don’t make plans, but you can.