As we discussed last month, the goal of any critical communication plan is to reach as many members of your community as possible with most organizations still emphasizing communication methods like text messaging or email. Reaching your audience directly is usually perceived as the most effective form of communication. The biggest barrier to effective direct communication is the collection and maintenance of personal contact information.
While the ultimate goal of any critical communication system is to reach as many people through as many avenues as possible, most organizations still put emphasis on direct communication methods. Reaching your audience how they want to be contacted — by email, text message, and voice phone call — is often perceived as the most effective communication endpoints available. The biggest barrier to effective direct communication is the collection and maintenance of personal contact information.
When an emergency strikes, response times are extremely important — which is why you need to make sure you have the right people involved from the start. Once you have notified your people of the crisis and mobilized your resources — it’s just as important to collaborate to discuss the next steps of the crisis management plan with your team during the first moments of an emergency.
Automating emergency notification has been a big topic of conversation in the life safety industry for a while now. A few years ago, Omnilert launched Scenarios®. Scenarios affords organizations the opportunity to align, capture, and immediately initiate their emergency response plan’s predefined series of unique actions. Thus simplifying the response process, reducing the human input to only a few clicks. Our newest innovation, Scenarios Triggers™, takes that idea one step further by allowing you to initiate response actions automatically.
It’s been just a few short months since customers began using Omnilert 6 for their critical communications, and in the last few weeks hundreds of organizations have been moved to the new platform. Omnilert’s Customer Success team have been working daily to share our experiences with the improved suite of tools. It’s exciting seeing organizations embrace the new capabilities that come with the new platform release.
When it comes to critical communications, just like flying an aircraft filled with hundreds of passengers, failure is not an option. There is not a second chance to get it right. Therefore, when it's imperative that your communications are received, can you be certain your organization will succeed? Exercising and measuring all of the 'moving parts' of a system goes a long way toward reducing this risk. This is where Proven Success Indicators (PSIs) come in.