When it comes to critical communications, just as flying an aircraft filled with hundreds of passengers, failure is not an option. There is no second chance to get it right. So, when it’s crucial that your communications are received, can you be certain your organization will succeed? Ongoing performance testing and measuring all of the ‘moving parts’ of a system goes a long way toward reducing this risk. This is where Proven Success Indicators come in.
Proven Success Indicators (PSIs) are a set of specific benchmarks that encompass key moving parts:
PSIs are a series of best practices that are designed to help organizations become more effective in communicating during an emergency or crisis. This is done by proactively determining the likelihood of success when the real need for crisis communications does arrive. Simply, PSIs represent the best, most practical way to equip you for success — actually helping you effectively prepare and execute by evaluating your protocols, processes, and technology capabilities.
For example: One aspect to a successful implementation of a Critical Communications System is key stakeholder involvement. If properly engaged, stakeholders will define the key types of messaging for the system (such as weather alerts, life-threatening emergency or on-call notification). These “use-cases” can then inform communications personnel in crafting the necessary message templates and Scenarios. By accurately defining, documenting and conveying use-cases, critical communications can be streamlined and made more effective.
PSIs are important because technology alone does not encompass the full spectrum of deploying a successful critical communications program. Be sure to work with your emergency notification provider to ensure that best strategies, tactics, and procedures are being applied to most effectively utilize the communications technology.
Note: Keep an eye out for more Proven Success Indicators and performance standards as components of our overall Customer Success Program, designed for your entire critical communications system.