The answer is yes. Every organization is required to have a crisis communications & action plan. The first minute of an emergency is the most important. There is no second chance to get the first minute right. That is why it is essential to plan and prepare in advance and be ready to execute your communications plan for any and all emergency situations.
We all strive for perfection. It’s human nature. In almost all cases, perfection is impossible. However, being precise is very possible. In the case of sending an emergency notification to your organization, precision is critical. You want your emergency notification to be as clear and concise as possible. When an emergency situation does happen, you need to ensure that the correct people are reached in as many ways as possible.
Many of us can still remember the shock and horror that went through our bodies when we heard about the mass shooting at Columbine High School in Colorado in 1999. While the Columbine attack was almost 20 years ago, the mass shooting at the Sandy school in Connecticut, which killed 20 6- and 7-year-old students and six adults, just passed its five-year mark in December.
Success in organizational or campus safety is contingent upon careful planning and collaboration with other business units. The best outcomes occur when an emergency manager, operations manager, safety director, or the like, assembles a team to assist with testing and implementing their solution. When you’re working with hundreds, or even thousands, of people on a large campus the question comes down to how can you make sure you’re successfully reaching every person?
How can you reduce that critical period of time - from recognizing an actionable incident to initiating a comprehensive set of response actions? How can you ensure that the right people receive the right information in a matter of minutes - or even seconds? Automation. In this article, published in the most recent Critical Mass Magazine, we explain how adopting an automated, scenario-based approach can help improve the efficiency of your response plans.
According to Critical Mass magazine’s September 2017 survey, emergency notification system administrators are looking towards the world of automation to extend their organizations’ reach for emergency notification, action, and response. The results indicate that although text, email, and voice call notifications still dominate implementations - organizations are working towards evolving into a more sophisticated and automated scenario-based approach.