Emergency Notification Systems and Crisis Communication – Blog

Immediately Initiate Your Emergency Response Plan

Juliet Hulse By Juliet Hulse

Immediately initiating your organization’s emergency response plans’ predefined series of notifications is essential in getting people to safety and minimizing the impacts of emergency situations. The reliability, speed, and accuracy of information are vital components in determining the effectiveness of emergency response. Crises like an unplanned outage, active shooter, or inclement weather all require the dissemination of accurate information at a moment’s notice. 


When an emergency occurs, how quickly and effectively can your team respond? Do they have to draft, create, and then launch a message themselves? Do they have to seek approval before launch? Do they have to individually select the groups of people to receive the message? 


The success of your emergency response depends heavily on your preparation. If you have planned correctly, the execution of your notification will be quick with minimal chance for error. Preparing your communications within your emergency notification system prior to an emergency happening allows you time to have consensus, input message templates, and assign which template is to be sent to which specific group of people. 


With Omnilert’s ScenariosⓇ, your team can effectively communicate to your entire organization - even when you are under duress due to an evolving emergency crisis, hazard, or incident. You can launch a full series of predefined actions and notifications throughout the entire crisis management lifecycle — before, during, and after a situation. Well in advance of the stress ever hitting your team, your plan is already underway. You can create multiple unique actions for each Scenario that map directly to your emergency action and response plans. 



Scenarios also ensures your critical communications are reaching every person  in as many ways possible. We have been trained as a culture to get in the habit of checking text and email, no matter where we are or what time it is. However, you need to take into consideration that not everyone has their phone or computer near them at all times. You need redundant ways to communicate with your people to ensure that they will be alerted when necessary to keep them aware and informed of any emergency. Thanks to preplanning and the unique capabilities that Scenarios affords, you’re able to initiate a predefined series of unique notifications and actions that give life to your emergency action and response plan.


All at once you can...


- Send unique text alerts, emails, and voice messages to each group or department;
- Notify local first responders;
- Post social media messages to Twitter and Facebook;
- Update your website with a targeted emergency notice;
- Display a scrolling message and initiate audible alerts on all desktops;
- Send audible and visual alerts to fire alarms, alert beacons, or public address systems;
- Initiate an outbound conference call to automatically connect your emergency response team;
- Convert your organization's app into an emergency notification app using push notifications;
- Launch command dashboards; and
- Enable interaction with management of received responses.


Notifying, mobilizing, and collaborating while under duress is not an easy task. With Scenarios, you can decrease human error and increase effectiveness by automating any series of actions to empower the flawless orchestration of emergency communications and response - from beginning to end.


To learn more about the power of Scenarios download the Insight Do you Scenario? after watching the video above. 



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