Emergency Notification Systems and Crisis Communication – Blog

Changing the Face of Emergency Communications

Juliet Hulse By Juliet Hulse

When a crisis situation happens at your place of school, work, or play there’s no time to think. The whole process of informing and guiding your organization to safety by signaling an alarm, emailing the staff, posting on social media, and informing authorities is arduous and time-consuming, which one can’t afford during an emergency. To help organizations act quickly during the first minute of an emergency, they need an emergency notification solution that allows them to synchronize the launch of alerts through multiple channels.

Your emergency notification system (ENS) should be paired directly with your organization’s emergency action and response plan. This ensures that you’ve included predefined alerts in your ENS for each situation you’ve already planned. This helps you understand what notifications you should initiate and what exact guidance you should be including for each individual group of people - which allows you to bring your emergency action and response plan to life. These predefined emergency notifications allow you to quickly disseminate alerts with specific messages to specific Groups of people making sure each receives the correct information and guidance to keep them safe during any given emergency.

Nowadays people are traveling across office parks, university campuses, and even towns and states, so it’s important to use redundancy to reach your people during an emergency. “In today’s era, where there is a steep rise in crises such as an unplanned outage, active shooter, or inclement weather, getting the right information to the right people at the right time is extremely important,” says CEO of Omnilert Ara Bagdasarian. Along with sending notifications to your people across multiple channels, you must also ensure that you send along the guidance for them to follow. It isn’t enough to relay the emergency message, you need to give people what guidance they should follow to keep them safe. Without it, they might be heading right into harm’s way.


Take some time to revisit your organization’s emergency response and action plan and the alignment to your ENS. Check to see if they’re in sync so that your ENS includes predefined alerts for as many possible incidents needed to keep your people safe. To learn more about how Omnilert can help streamline emergency communications, read “Changing the Face of Emergency Communications” published recently in CIO Review magazine.
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