Emergency Notification Systems and Crisis Communication – Blog

Preparing the Initial Notification Before an Emergency

Juliet Hulse By Juliet Hulse

Safety preparation at your organization goes far beyond simply having an emergency notification system (ENS). You need to ensure that you’ve prepared your ENS for any crisis situation that might impact your organization. On top of that, each individual — whether it be your critical communications team, staff and employees, students, or visitors — must understand how and why they will be receiving alerts and what to do with the guidance they receive. Ensuring your staff and employees are confident in their knowledge and abilities is a key part of emergency preparation.


Every day we hear the common phrase “it’ll never happen to us”. That’s what every other organization said before something did happen to them. The truth is that none of us will ever know. You never know what type of situation it will be and where it will lead, but preparing for as many scenarios as possible before one occurs can save you time when it matters the most. We have to prepare for the worst.


Part of preparing your organization for an emergency is deciding what information you should give your people in the initial alert. Recently, there has been much discussion on when you should communicate with your people once an incident has started. Should you wait until you have all the details to disseminate a first warning or should you choose speed over more details? Common consensus suggests the first communication to your organization should go out immediately, whether you have all of the details or not. This initial notification is called a “Holding Message” and it provides your people with an authoritative voice which can dispel any unsubstantiated rumors which will begin propagating. Having a large population’s lives in your hands is a big responsibility. There can be no room for trepidation in your emergency response, so investing in preparedness with these types of holding messages can return the most positive outcomes in an emergency.  


To understand more about preparing your organization with holding messages, read the article from Campus Safety Magazine written by Omnilert’s Ara Bagdasarian.

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Active Shooter Emergency Preparedness Guide - During

No organization wants to think about the day that an emergency might happen at their facilities, especially an active shooter crisis, but it is something that each organization must prepare. Not only is mass emergency preparation a legal obligation, but most would argue that it is a moral one. You want to keep your people informed and out of harm’s way. If there’s an emergency, people expect to be notified and provided the guidance to remain safe. There are many alerts that we have grown accustomed to receiving such as weather alerts, Amber or Silver Alerts, or even local emergency alerts. So, if there’s an active shooter emergency in the vicinity, people expect to be alerted in a similar fashion.

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Emergency Communications & Notifications, Emergency Planning & Preparation, Automating Emergency Notifications

Juliet Hulse 

Triggering Severe Weather Safety Notifications Through Omnilert Scenarios

Severe weather can happen at any time. Depending on the season and your location, weather threats can range from thunderstorms and tornadic activity to hurricanes, Nor’easters, or even a wintry mix. Having emergency communication plans and an automated method of distributing said communications in place helps ensure you and the people you are responsible for are kept safe and informed during severe weather season - no matter which season.

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Emergency Communications & Notifications, Emergency Planning & Preparation

Andy Hausman 

Off-Campus Timely Warnings - An Explanation

Of all the requirements of the Jeanne Clery Act college and university communities most frequently associate it with the timely warning. As an original part of the 1990 law timely warnings have fundamentally changed how students and employees learn about campus crime in a way that is now firmly enshrined in their cultures as it is what they most frequently see.

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Emergency Communications & Notifications, Emergency Planning & Preparation, Automating Emergency Notifications

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