Skip to content
OmnilertNov 23, 2010 4:41:57 AM4 min read

Youth Football Tackles Communication Challenges with Text Alerts

AYF using RainedOut to connect over 600,000 members and will implement during their annual national championship games this December.


Omnilert, LLC, maker of RainedOut, the leading provider of event and group communications, announced today the partnership with American Youth Football (AYF) to power their 600,000+ members, along with their national championship games, with RainedOut’s text alerts system.


“RainedOut will be vital to communicate important event information to all of our participants and fans while in Orlando, Florida for the 2010 national championships next month,” said Jessica Abramovich, AYF executive director.

“The American Youth Football National Championships are one of the largest football events in the world, with over 156 teams competing over the course of 6 days, and an additional 120 cheer squads competing for a title. With an expected 15,000 in attendance we’ll need to keep everyone informed, and RainedOut’s system is the best way to communicate whatever message we need to relay.”


All 600,000 AYF members and their teams are encouraged to utilize the RainedOut service for better team communication. The service empowers a single person with a standard cell phone to broadcast a message to large groups of people. RainedOut simultaneously delivers the message on the communication channel most relevant to each recipient at the time of the alert – as a text message, email, web page update, or social networking post.


“We are pleased to work with AYF to extend their communications capabilities,” said Jim Fitzmaurice, director of user development for RainedOut. “Our team takes great pride in making life easier for our subscribers and organizations, and look forward to helping the AYF and its more than 600,000 participants.”


About AYF
American Youth Football is an independent 501(c)(3) non-profit organization that provides support services, scholarships, grants, giving back programs and tournaments to over 600,000 youth members in 50 states and several countries worldwide. AYF is the nation’s largest football program and is committed to Giving Back; since its inception in 1996, AYF has donated over $15 million dollars in grants and athletic product to communities that support youth football. AYF was the first national organization to offer all-inclusive football divisions, enabling every child a place to play. For more information visit the website at


About RainedOut
Established in 2004 and used by 1,000s of organizations, award-winning RainedOut is the leading event and group communication service. This FREE+, sponsor-supported service enables non-technical people to send instant alerts to the entire community for improved communication. It is used to cancel events, give directions, recruit volunteers, send reminders, and much more. As a cloud-based service, messages can initiate from a net-connected PC or from the field using a standard cell phone. Through one simple interface, RainedOut instantly and simultaneously broadcasts alerts to subscribers’ mobile phones (via SMS text message) and e-mail accounts, and to the organizations’ own Web pages, RainedOut Page, Facebook Page, and Twitter Account. To learn more, visit


About Omnilert
Omnilert, LLC develops intuitive communication technologies that keep communities safe and connected. The company’s flagship service is a Tier-1 unified mass notification system that enables a single person to communicate timely information to thousands of people anywhere, anytime, on any device or service. The award-winning company's 3,000 clients include the U.S. Army, Bayer, Mazda, sanofi-aventis, Arizona State University, Penn State, Marine Corps Marathon, YMCA, American Red Cross, and UNICEF. The privately held company is headquartered in Leesburg, Va., and at online.