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The Critical Communications Cycle - "During"

When an emergency strikes, emotions are high and sometimes you may not remember what to do or say. Without having proper preparations in place ahead of time, risk increases and you are exposed to a possible decreased success rate in regards to proper emergency response. 

The same sentiment echos when considering what to do during an emergency. What should you do during the most important minute and the following first moments of an emergency?



1. Notify

There is an emergency taking place. Your crisis communications plan has commenced. Applying a multimodal approach provides the greatest reach and ensures redundancy.

According to your emergency preparedness plan, initiate: 

  • Personal notifications (messages to individuals via their personal devices) and
  • Mass notifications (information broadcasted to widely acceptable communications) 

2. Mobilize

Per your emergency preparedness and communication plan, summon the necessary internal and external first responder resources. An ambulance arriving even one minute sooner can affect the outcome of your response. 

3. Collaborate

Bring your predetermined critical communications team together by including the link to your telephone conference in your outbound message. Set this up ahead of time in Scenarios to have your message prepopulated to go to this specific group/team. 

As the situation unfolds, monitor feedback from the community using social media and inbound messages coming to your SMS Inbox.


Download the whole Critical Communications Cycle eBook or whitepaper to delve into the different stages of the Cycle, view the full Critical Communications Cycle Infographic, and learn more about how you can prepare for an emergency using your emergency notification system. 


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Emergencies don’t make plans, but you can. When every second counts, there is no room for human error. Omnilert does its job, so you can do yours.