Social media has long been used as a source of Internet fun, rather than for important corporate communications. But as the digital age pushes on, companies are discovering that social media is essential for disseminating important corporate messages, including emergency management notifications.
The rise of on-the-go mobile communication – mobile email, text messages, and social media apps accessible anytime, anywhere – is dramatically changing the face of communication in today's business environment. The Pew Research Center reports that 90% of Americans now have cellphones and 58% of them have smart phones.
The Bring Your Own Device trend is taking the corporate world by storm, meaning your emergency alert and notification system needs to be able to address the new challenges it presents.
No emergency is the same, which is why you need to have a response plan that can adapt to new situations and circumstances. This means your approach to emergency response should reflect this always-evolving reality, by constantly making improvements to your system.