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OmnilertDec 3, 2008 9:45:13 AM3 min read

First to Integrate Facebook and Twitter Into Emergency Notifications

Allows school officials to automatically and simultaneously push Omnilert alerts to the school’s Facebook and Twitter accounts without having to login to those applications separately 


Omnilert, LLC, maker the leading emergency notification system for higher education, announced that Pacific University of Forest Grove, Oregon is the first school in the country to integrate their Facebook and Twitter accounts into the Omnilert emergency notification system. Facebook and Twitter are recent additions to the growing Omnilert network of communication end-points in which a campus community receives emergency information.


This allows Pacific University to send Omnilert alerts (called Boxer Alerts at Pacific University) automatically and simultaneously to the school’s Facebook and Twitter accounts without the need for logging into Facebook and Twitter separately. This also means students who have not yet enrolled in the school’s official alert system may still get the alerts through these two popular social media outlets. There was no extra cost to integrate the Facebook and Twitter utilities into Omnilert.


“This is one less thing we have to worry about when managing a campus emergency,” stated Lee M. Colaw, Vice President of Information Services at Pacific University. “Now if we broadcast emergency communications, we can feel confident we will reach the most people in the least amount of time with the least amount of steps and man power.”

Colaw continued, “It was an easy decision to implement because there was no extra cost to utilize this new capability. Facebook and Twitter are free and Omnilert does not charge extra for the Facebook or Twitter utilities.” 


About Facebook
With more than 110 million active users, Facebook is the fourth-most trafficked website in the world. Facebook gives users the power to share with the people they care about – making the world more open and transparent. To learn more, visit:


About Twitter
Twitter is a free communication service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. Users can receive updates via the Twitter website, SMS, RSS, email or through an application such as Twitterrific or Facebook. Visit to learn more.


About Omnilert
Omnilert, LLC is leading the way in multimodal mass communications for sending time-sensitive information to large groups of people. The self-service, Web-based system enables a single person to communicate timely information to thousands of people anywhere, anytime, on any device. It is ideal for announcing school closings, game cancellations, weather warnings, terrorist alerts, and marketing promotions. Omnilert’s multimodal network sends content directly to a mobile phone (SMS), traditional phone (voice), e-mail address, Web page, RSS reader, Facebook Page, Twitter account, digital sign, alert beacon, or loudspeaker. The privately held company is headquartered in Leesburg, Va., and at online.