Omnilert Media Relations

Thanks for your interest in Omnilert.  On this page you will find public relations resources for journalists who want to learn more about Omnilert and how managing critical communications effectively can enhance emergency management for companies, schools, government agencies, and other organizations.

Media Contact

Samantha Leland
800.256.9264 X794

Please contact Samantha for all press inquiries, interview requests, and speaking opportunities. We welcome the opportunity to speak about and comment on emergency alerting and notification, office and campus safety issues, and SMS, mobile and wireless trends.

Company Facts

About Omnilert

Omnilert, LLC invented the world’s first campus emergency notification system and now supports all industries to keep communities safe and connected. Their award-winning flagship service enables a single person to communicate critical information to thousands of people anywhere, anytime, on any device or service. This affords better crisis communications, emergency management, business continuity, disaster recovery, and crime solving. The company’s 20,000 clients include the U.S. Army, DuPont, Bayer, Mazda, University of Virginia, Cal Poly, YMCA, American Red Cross, and UNICEF. Omnilert solutions are sold under the brand names e2Campus, Amerilert, and RainedOut. The privately held company is headquartered in Leesburg, Va., and at online.

Management Team

Ara H. Bagdasarian – Chief Executive Officer & Co-Founder
Niclas K. Gustavsson – Chief Technology Officer & Co-Founder
John B. Casey – Vice President, Business Development
Frank McCathran – Vice President, Enterprise Solutions

Year Founded: 2004

Clients: Over 22,000 including U.S. Army, DuPont, Bayer, Mazda, American Red Cross, University of Arizona, & Cal Poly

End-Users: Over 10 million opted-in users

Activity: Over 20 billion alert impressions from all modalities in 2013

Headquarters: Leesburg, Virginia

Ownership: Private

Industry-Leading Firsts

  • First mass text messaging service for schools to alert students and parents, called e2Campus
  • First ENS reviewed favorably by Defense Information Systems Agency (DISA) Tech Introduction Panel (TIP)
  • First to offer mobile opt-in to emergency notification systems (ENS)
  • First ENS capable of same day setup for live implementation
  • First ENS capable of 30-minute setup for live implementation
  • First to offer opt-out manager to walk clients through bulk registration instead of user opt-in
  • First to offer Auto Opt-Out letting users schedule their own removal from alerts during initial signup
  • First to offer SmartCode technology enabling clients to display ENS functionality on clients’ own website
  • First ENS for schools to integrate with the OASIS Common Alerting Protocol (CAP)
  • First ENS to unify disparate emergency alerting systems into one intuitive screen
  • First ENS to integrate with Facebook
  • First ENS to integrate with Twitter
  • First ENS to integrate with RSS
  • First ENS to integrate with digital signage
  • First ENS to integrate with alert beacons
  • First ENS to integrate with giant voice systems
  • First ENS to integrate with public address systems and fire alarm enunciators
  • First ENS to integrate with desktop alerting systems
  • First ENS to broadcast via TTY/TDD for hearing-impaired
  • First ENS to initiate alerts from a smartphone without making a call
  • First ENS to offer Single Sign-On with Shibboleth
  • First to offer webinar series on best practices in emergency notification and crisis communications
  • First text-a-tip service for schools, called uTip, enabling crime tips to come in via text message
  • First to offer bully deterrent system combining technology with psychology to deter bullies, called Bully-Buster
  • First to offer free group text messaging service for sports leagues and events, called RainedOut
  • RainedOut is first social media network with no requirement for usernames or passwords for subscribers
  • First to offer self-serve mobile advertising embedded in another party’s text messages
  • First to offer FREE+ fundraising capability that allows RainedOut clients to raise money while sending alerts
  • First to offer an industrial-grade text message dispatch service for fire fighters, called Amerilert First Responder
  • First text messaging dispatch system to integrate with Computer Aided Dispatch (CAD) systems
  • First text messaging dispatch system to receive replies from responders with ETA
  • First to launch a Multimodal Showcase enabling clients to shop for 3rd party ENS endpoints
  • First ENS to offer a character counter for dispatchers to instantly determine proper message length
  • First to offer clients a Hotline that answers 1000s of calls without busy signals or load on client’s telco network
  • First ENS offering instant crisis collaboration, called uConference, allowing clients to create virtual situation rooms via ad hoc secure outbound teleconference calls

Our Brands

About Amerilert

Amerilert is the leading interactive safety communication system for mid-sized businesses, non-profits and government clients. Services include Safe Towns, Enterprise, First Responder, uAlert, uTip, uConference, and Hotline. The award-winning flagship service, uAlert, enables non-technical staff to send custom or predefined messages from one simple interface to thousands of people anywhere, anytime, on any device for improved crisis communications, emergency management, business continuity, disaster recovery, and crime solving. Amerilert is used by the U.S. Army, U.S. Attorney’s Office, Bayer, Mazda, Philadelphia Zoo, and 100s of fire and police departments across America. To learn more, visit

About e2Campus

Used by more than 800 schools around the country, e2Campus is the leading safety communication solution for schools. The e2Campus 360 Safety Suite includes uAlert, uTip, uCall, uSafe, uConference, Hotline and the Multimodal Showcase. The award-winning flagship service, uAlert, is the first and most trusted interactive unified emergency notification system in education. Higher education clients include large universities such as University of Arizona and VCU as well as smaller colleges with less than 100 students. K12 clients range from large school districts to small private day schools. To learn more, Existing client administrators can discover online resources in a peer-driven community at

About RainedOut

Used by thousands of organizations and millions of subscribers, award-winning RainedOut is the leading event and group communication service. This FREE+, sponsor-supported service enables non-technical people to send instant alerts to the entire community for improved communication. It is used to cancel events, change plans, send reminders, and much more. Groups can raise money with every alert sent. As a cloud-based service, messages can initiate from any net-connected computer or from the field using a standard cell phone. With one simple interface, RainedOut instantly and simultaneously broadcasts alerts to subscribers’ mobile phones (via SMS text message) and e-mail accounts, and to the organizations’ own Web pages, RainedOut Page, Facebook Page, and Twitter Account. Learn more

About uTip Bully Buster

Already in place at schools around the country, uTip – The Bully Buster is the award-winning revolutionary “Bully Deterrent System” that combines technology with psychology to decrease bullying and crime at school. uTip uses SMS text messaging to put the power in the palm of students’ hands – enabling them to discreetly and anonymously report a situation immediately, so schools can respond quickly. Plus, uTip includes free promotional materials for the school to inform tipsters while sending a warning to would-be bullies. School administrators can access cloud-based reports anytime or receive real-time tips on their phone. Results are guaranteed. New customers can experience uTip free for the first year of service. Learn more at