Omnilert: Changing the Face of Emergency Communications

Imagine a company is under lockdown. Typically, during such unexpected events, the firm’s incident response team alerts every employee about the situation manually. This whole process of signaling an alarm, emailing the staff, posting on social media, and informing authorities is arduous and time-consuming, which one can’t afford during an emergency. The need of the hour is a quick and proactive communication solution that not only helps organizations avoid additional damage during an incident but also better control the situation by alerting employees and response teams to act fast to ensure safety and security. This is precisely what Virginia-based Omnilert, a multimodal mass notification system provider, brings to the table. “We offer a suite of cloud-based emergency notification and critical communication solutions that help organizations respond to unexpected incidents quickly, in a matter of just seconds,” says Ara Bagdasarian, co-founder and CEO of Omnilert.

For example, during a lockdown, Omnilert’s system is capable of immediately sending a text notification and phone call to an employee’s mobile phone and an email regarding the lockdown. Their computer screens then switch to a full-screen desktop alert. A split second later, posts go up on all social media to warn the surrounding community, and a call to the local emergency and safety department is initiated. The message received on every employee’s mobile phone can provide them detailed instructions on where to find shelter and how to secure the surroundings.

“In today’s era where there is a steep rise in crises such as an unplanned outage, active shooter, or inclement weather, getting the right information to the right people at the right time is extremely important,” notes Bagdasarian. This is where Omnilert’s forte lies. The firm provides a purpose-built, comprehensive emergency communication solution that transforms the way safety leaders communicate with their people to rapidly disseminate critical information, automate emergency communications, accelerate emergency response, ensure business continuity, and recover quickly from a crisis. “Our purpose-built emergency notification system aligns perfectly with an organization’s emergency response and action plan strategies and meets their need for speed and reliability,” adds Bagdasarian.

According to Bagdasarian, there are three core factors that every safety leader needs to consider during an emergency—notifying people, mobilizing resources, and collaborating with crisis communication teams.