Whitepaper

The Most Important Minute

Insight_The Most Important Minute-01

Being prepared before the emergency occurs. 

The first minute of an emergency is defined as a time of intense difficulty, fear, and anxiety. It's an adrenaline filled race against the clock. 

There is no second chance to get the first minute right. That is why it is essential to plan well in advance and be ready to execute your crisis communications plan.

In the initial minute after being notified of the emergency you should:

  • Notify - Initiate your Emergency Notification and Response 
  • Mobilize - Activate Emergency Services and First Responders
  • Collaborate - Assemble your Crisis Communications Team 

Emergencies don’t make plans, but you can. When every second counts, there is no room for human error. Omnilert does its job, so you can do yours.