Information can save lives. And when it matters most-- the sooner the information is dispersed the better. Once an emergency or critical situation has been confirmed, the first step towards a successful outcome is to initiate a message to your population of employees, students, and even visitors immediately - via all communication methods possible.
Once an emergency has been confirmed, the first minute is an adrenaline-fueled race against the clock. Add an emotional rush of panic and anxiety... and now you must orchestrate your crisis communications plan. This is one the most important times of an emergency response; it sets the wheels in motion for the duration of the incident.
The emergency has concluded and it's time for debriefings and getting things back in working order. Did your response go as planned?
The process of collecting data and reviewing reports will help you to assess how the incident unfolded, how effectively the response was executed, and the reach of the communications. With this new information you can now go back and review the crisis communications response process.
When the incident has been resolved, there will be data and practical experiences that can be reviewed to improve the crisis communications plan and response for the future.
Here are 10 action items to fulfill after an emergency has taken place:
When an emergency strikes, emotions are high and sometimes you may not remember what to do or say. Without having proper preparations in place ahead of time, risk increases and you are exposed to a possible decreased success rate in regards to proper emergency response.
The same sentiment echos when considering what to do during an emergency. What should you do during the most important minute and the following first moments of an emergency?
Proper planning and preparation before an incident ensures a concise response that helps manage the adrenaline and stress that inevitably accompany an emergency.
This is the most important part of the Critical Communications Cycle.
Communicating with the masses has been a fundamental challenge humans have grappled with since the dawn of existence. As time progressed, the ingenuity of man yielded advancements in the ability to communicate with his tribes, villages, and communities. From the smoke signal to mass emergency notification systems, this evolution has produced infinite capabilities to communicate almost instantly with the masses—regardless of where they are.