In this Q&A, originally published in the 2018 Critical Mass Magazine, Chief Peter Carey discusses how Buffalo State College coordinates emergency preparedness, notification, and response throughout the entire campus community. Carey is Campus Safety Magazine’s 2017 Campus Safety Director of the Year for Higher Education.
We are very excited to share the 2018 volume of Critical Mass Magazine: Automating Emergency Notifications.
We hope emergencies never happen. With the increasing instances of violence in the workplace, environmental disasters, and terrorism, corporations are being challenged to minimize the associated impacts to operations and lives. Unfortunately, the reality is they will arise at any time. Preparing for potentially disastrous events cannot be left to an ad hoc management approach to risk. The question is how can organizations mitigate risk when they do arise?
No business is immune to disaster. Weather events, workplace violence, fires - these types of emergencies can affect any type of business at any time, without warning. It is enough to keep an operations manager or an executive up at night, worrying about what could go wrong.
Many organizations have implemented an emergency notification system to notify their people and have an emergency action plan. Although this plan is helpful to an organization’s internal team, what about direction for those receiving the alert?
Just sending an alert via text message or email to your people is not enough.
Integrating your emergency notifications with any and every communication channel possible is paramount. Digital signage is a common technology found on college and corporate campuses, and should be utilized during emergencies to not only be sure those already registered to receive text messages and emails are informed, but to also inform all visitors and those who are not registered.