No organization wants to think about the day that an emergency might happen at their facilities, especially an active shooter crisis, but it is something that each organization must prepare. Not only is mass emergency preparation a legal obligation, but most would argue that it is a moral one. You want to keep your people informed and out of harm’s way. If there’s an emergency, people expect to be notified and provided the guidance to remain safe. There are many alerts that we have grown accustomed to receiving such as weather alerts, Amber or Silver Alerts, or even local emergency alerts. So, if there’s an active shooter emergency in the vicinity, people expect to be alerted in a similar fashion.
Active shooter incidents are not just happening at colleges and schools; they are happening in all types of places of work, play, and worship. The number of people killed in mass shooter attacks has escalated since 2012. Two of the deadliest mass shootings happened in 2017. Over the last decade, there have been 475 people killed and 882 people wounded in America due to mass shootings. These active shooter statistics are unbelievable - yet a reality. Legally, all employers must now address the possibility of an aggressive intruder or active shooter who means to do harm to people in work settings.
Safety is an important decision when choosing where to live, vacation, and work. Everyone wants to feel secure in and out of their homes, especially when children are involved. No matter where you choose to live or work, you expect to be made aware when an emergency happens in your community or within your organization. Although your community, your place of play, or work may have an emergency plan, actualizing that plan is something totally different.
Emergencies do not happen on a clock. They can happen at any time, anywhere, and the best solution is to be proactive. Having a complete crisis communications solution in place ensures that whatever situations may arise, you are as prepared. When preparing and formulating plans, a robust mass notification system is an integral component to help facilitate the flawless orchestration of emergency communications and response - from beginning to end.
Alerting via phone and email just isn’t enough when there’s an emergency you need to inform everyone. You need to use every avenue of communication you can to ensure you reach everyone within your organization - regardless of whether they’re on the property or not. Social media can be an important means of communication for organizations before, during, and after an emergency.
Emergencies can happen anywhere and at any time. Organizations work hard to prepare, plan, and test for emergency scenarios well in advance of one happening. This preparation ensures that when an emergency situation does occur, your emergency notification and response teams are ready to take on the task at hand - getting everyone to safety.