The answer is yes. Every organization is required to have a crisis communications & action plan. The first minute of an emergency is the most important. There is no second chance to get the first minute right. That is why it is essential to plan and prepare in advance and be ready to execute your communications plan for any and all emergency situations.
We all strive for perfection. It’s human nature. In almost all cases, perfection is impossible. However, being precise is very possible. In the case of sending an emergency notification to your organization, precision is critical. You want your emergency notification to be as clear and concise as possible. When an emergency situation does happen, you need to ensure that the correct people are reached in as many ways as possible.
Communicating with the masses has been a fundamental challenge humans have grappled with since the dawn of existence. As time progressed, the ingenuity of man yielded advancements in the ability to communicate with his tribes, villages, and communities.
As recognized by the Jeanne Clery Act, emergencies on college campuses span from active shooters to bad weather to political protests. While the Clery Act is best known for requiring immediate emergency notifications, it actually goes much further by establishing a baseline for each institution’s immediate emergency response and evacuation procedures, including the use of electronic and cellular communication. With the framework of the Clery Act and modern technologies, true preparedness and the ability to quickly respond is now possible.
According to Critical Mass magazine’s September 2017 survey, emergency notification system administrators are looking towards the world of automation to extend their organizations’ reach for emergency notification, action, and response. The results indicate that although text, email, and voice call notifications still dominate implementations - organizations are working towards evolving into a more sophisticated and automated scenario-based approach.
We hope emergencies never happen. With the increasing instances of violence in the workplace, environmental disasters, and terrorism, corporations are being challenged to minimize the associated impacts to operations and lives. Unfortunately, the reality is they will arise at any time. Preparing for potentially disastrous events cannot be left to an ad hoc management approach to risk. The question is how can organizations mitigate risk when they do arise?