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OmnilertAug 9, 2012 1:17:01 PM6 min read

NSCAA and RainedOut Expand Partnership

Omnilert's RainedOut™, the leading free mass notification service for sports and events, announced today an extension of their existing partnership with the world’s largest soccer coaches organization, the National Soccer Coaches Association (NSCAA). The new two-year agreement provides NSCAA and its 30,000+ members with a reliable and award-winning mass notification service at no cost. Additionally, RainedOut’s FREE+ fundraising service enables NSCAA and its members to raise money with each alert they send.

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“Continuing to offer a service as critical as RainedOut to our members was something we felt was very important,” said NSCAA’s CEO and Executive Director, Joe Cummings. “From a coaching standpoint, we’ve all been in the position where we needed to get a message out quickly to our members, and RainedOut does an exceptional job with that. When our members see the service doesn’t cost a penny to use, and it gives them a fundraising opportunity, it’s a win-win scenario for everyone.”


“Our partnership and business model have been a huge success with the NSCAA and its members,” said Jim Fitzmaurice, director of user development at RainedOut. “We are very honored that they renewed and expanded our relationship as the official text messaging service for the NSCAA. Helping to vastly improve communications, which is one of the biggest hurdles teams face today, is something we take great pride in here at RainedOut.”


The NSCAA will promote the free RainedOut service via its website, Soccer Journal magazine, and at the upcoming 2013 NSCAA Convention in Indianapolis. In order to keep the service free, RainedOut allows sponsors to be mentioned at the end of each group’s messages (RainedOut does not allow sponsors to have access to member data nor can sponsors send advertising messages directly to anyone).


When NSCAA member groups acquire their own message sponsors, they are rewarded by receiving a portion of the mobile advertising revenue from RainedOut, hence the name FREE+. With the partnership agreement in place, NSCAA members will also simultaneously help raise money for NSCAA headquarters. To receive this special offer, coaches must create their own account at


RainedOut’s web app brings together all of today’s media options like mass text messaging, social media posting, web page updating, and email alerting into one intuitive interface. NSCAA members use RainedOut for more critical communication, like cancelling events, changing plans, updating directions, and sending important reminders, as opposed to other social media that can overwhelm recipients with too much information. Because of RainedOut’s “critical” emphasis, the group’s community is more likely to sign-up for RainedOut alerts than other social media sites.


Based in Kansas City, Kan., the NSCAA is the largest soccer coaches' organization in the world. Since it’s founding in 1941, it has grown to include more than 30,000 members who coach both genders at all levels of the sport. In addition to a national rankings program for colleges and high schools, NSCAA offers an extensive recognition program that presents nearly 10,000 individual awards every year. It fulfills its mission of coaching education through a nationwide program of clinics and weeklong courses, teaching more than 6,000 soccer coaches each year. To learn more, visit


About RainedOut
Used by 1,000s of organizations, award-winning RainedOut is the leading free mass notification service for sports and events. This FREE+, sponsor-supported service enables non-technical people to send instant alerts to the entire community for improved communication. It is used to cancel events, change plans, send reminders, and more. Groups can raise money with every alert sent. As a cloud-based service, messages can initiate from any net-connected computer or from the field using a standard cell phone. With one intuitive interface, RainedOut instantly and simultaneously broadcasts alerts to subscribers’ mobile phones (via SMS text message) and e-mail accounts, and to the organizations’ own Web pages, RainedOut Page, Facebook Page, and Twitter Account. Learn more at


About Omnilert
Omnilert, LLC develops intuitive communication technologies that keep communities safe and connected. The company’s flagship service is a Tier-1 interactive unified mass notification system that enables a single person to communicate critical information to thousands of people anywhere, anytime, on any device or service. This affords better crisis communications, emergency management, business continuity, and disaster recovery. The award-winning company's 8,000 clients include the U.S. Army, Verizon Wireless, Bayer, Mazda, Arizona State University, Penn State, Marine Corps Marathon, YMCA, American Red Cross, and UNICEF. Omnilert solutions are sold under the brand names e2Campus, Amerilert, and RainedOut. The privately held company is headquartered in Leesburg, Va., and at online.