When it comes to critical communications, just like flying an aircraft filled with hundreds of passengers, failure is not an option. There is not a second chance to get it right. Therefore, when it's imperative that your communications are received, can you be certain your organization will succeed? Exercising and measuring all of the 'moving parts' of a system goes a long way toward reducing this risk. This is where Proven Success Indicators (PSIs) come in.
When an emergency strikes, response times are extremely important -- which is why you need to make sure you have the right people involved from the start. Once you have notified your population and mobilized your resources -- it’s just as important to collaborate to discuss the next steps of the incident response with your team during the first moments of an emergency.
The first minute of an emergency is an adrenaline-fueled race against the clock. There’s an emotional rush of panic and anxiety... and now, with that additional pressure, you must execute your crisis communications plan. Imagine the potential difference it can make if your emergency response team and resources (like first responders) are engaged just seconds after an incident is confirmed.
Recently, there has been an emergence of questions on Listservs and discussion groups about the Telephone Consumer Protection Act (TCPA). Rumors are circulating that the industry is changing, that text messages are getting shorter, and ‘unsubscribe’ messages are going to be included on every outgoing message from now on. It’s not quite a panic, but I’ve seen several questions come across my desk in the past few days seeking clarity on exactly what’s going on.
We’ve recently been discussing ‘the Most Important Minute’ - that first minute during a crisis situation when every second counts. Since emergencies can be frantic and emotional by nature, what you do during the first minute of a crisis can severely impact the outcome. That is why it is essential to plan well in advance and be ready to execute your Emergency Response Plan, and critical communications should definitely be a part of that plan.
When it comes to critical communications, just as flying an aircraft filled with hundreds of passengers, failure is not an option. There is no second chance to get it right. So, when it’s crucial that your communications are received, can you be certain your organization will succeed? Ongoing performance testing and measuring all of the ‘moving parts’ of a system goes a long way toward reducing this risk. This is where Proven Success Indicators come in.